An Image of an Ideal Woman Shaped by Men

Women, don’t allow men to
commodify & objectify you!
We are being manufactured by men’s desires and needs

An Image of an Ideal Patriotic Woman
during the World Wars
 
The notion that women were biologically unfit for hard physical labor faded due to wartime shortages in the workforce.

All of sudden, men (factory owners & politicians) preferred women of the following sizes:

  • Muscle – Big
  • Intelligence – Small
  • Money – N/A
  • Obedience – X-large

4 Comments

  1. Are we truly being manufactured by men’s desires and needs? I am not sure about this… Saludos, Kuki

  2. I am also not sure about this. Have you had any experiences that made you think so? I don’t want details, just trying to find out where these thought come from.

  3. Both sociology and anthropology classes in CSULA talks about how gender is socially constructed, instead of being biologically based. While this is debatable, during the World War era, due to the lack of men in the workforce, US politicians and manufacturers posted posters such as the above (the girl’s name was “Rosie” at the time) to attract mass female assembly workers to fill jobs that were once considered unsafe for women (e.g., machines, ammunitions, and other traditionally masculine industries). As you know, during and after World War, Industrialism took off at a fast pace in US, and now we call this a “Capitalism” and “Globalism.” Influenced by such a gender-demystifying socio-historical movements due to war, women as an inferior gender arose and gradually evolved to what we today recognize as so called “the 3rd wave feminism” (to make a long story short.) Thus, what is an “ideal woman” is largely shaped by the ruling men of each historical point in time. However, today more and more women are gaining impressive sociopolitical clout, and as a result, shape what an “ideal man” is, as well.

  4. There is an old saying: “Behind every successful man there is a woman.” I don’t know if this is true now, but around the time of the ‘wartime shortage’ the saying, I believe, had its strong implication.


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